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Combination strategy

Since corporate level strategies are made but companies engaged in different lines of business, there can be growth in one business activity and loss in the other. A combination of growth and defensive strategies is adopted in such a case. This strategy is a combination of different strategies adopted along different business activities. A firm that has diversified operations in textiles and pharmaceuticals may adopt growth strategy for the profit- making textile division and defensive strategy for the loss-making pharmaceutical division.

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