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Dumping refers to the practice of pricing exports at levels lower than the domestic price. Strictly as a business strategy dumping is a way of setting differential prices to achieve certain objectives. However in the context of the intentional market, if this strategy is used internationally to destroy a domestic industry, it becomes a matter of concern of the host country government on behalf of the greater interest of its nation.

An international marketer must make sure that pricing decisions are free from liability for dumping in the host country. Countries usually levy a heavy penalty against dumping, which may cause the imported goods to be much higher than the market price.

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