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Scope Of Marketing Management

On the basis of the above definitions it can safely be said that under marketing management a marketing programmed is prepared on the basis of needs, wants, tastes and fashions of the customers. It involves decision-making I regard to pricing of the products, publicity, distribution and after-sales service. Thus marketing management is an action science consisting of principles for improving the effectiveness of exchange. I represent professionalization in the carrying out of exchange relationships.

In recent times marketing management has become a self conscious craft. It is the analysis planning.Implementation and control of programs designed to bring about destined exchanges for the purpose of personal or mutual gain. It relies heavily on the adaptation, and coordination of product, price, promotion, and place for achieving effective response.

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