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Functional Level Strategy

As business-level strategy supports corporate-level strategy, functional -level strategy supports business-level strategy. Strategies for functional areas are called functional-level strategies. They are made for each functional area- production, marketing, advertising, finance, personnel, R&D ETC. These strategies are precise and more specific than business level strategies. For example, a business strategy that wants to expand market share through product deferential seeks the support of Research and Development department and marketing department to sell products with a distinct customer appeal. These is, thus, need to develop strategies for both R&D and marketing departments. These are called functional level strategies.

Overall objectives of the organization are framed in the corporate level strategy, long-run objectives are catered through business level strategies and specific short-term objectives are achieved through functional level strategies.

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