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Marketing Management

What is Marketing management?  Marketing deals with identifying and meeting human and social needs. One of the shortest definition of marketing is, "meeting needs profitably". Marketing is typically seen as the task for creating, promoting and delivering goods and services to consumers and business. Marketers are skilled in stimulating demand for a company's products. Marketing involves 10 entities: goods, services, experiences, events, persons, places, properties, organizations, information and ideas. Thus, marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.

The American Marketing Association gives the following definition

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Marketing management is an art and science of choosing target markets and getting, keeping and growing customers, through creating, delivering and communication superior customer values."

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We provide Marketing management homework help in the following areas of Marketing management:


  • Nature, scope and importance of marketing management
  • Modern marketing concept
  • Marketing environment
  • Marketing system
  • Consumer behaviour
  • Marketing segmentation
  • marketing mix
  • Marketing research
  • Marketing information system
  • Product planning
  • New product development
  • Product life cycle
  • Price mix
  • Kinds of pricing
  • Price disrimination
  • Channels of distribution
  • Wholesailing
  • Retailing
  • Physical Distribution of goods
  • Transportation
  • warehousing
  • Inventory control
  • Promotion mix
  • Kinds of promotion
  • Advertising
  • Types of advertising
  • Measuring the effectiveness of advertising
  • Personal selling
  • Personal selling Vs Advertising
  • Sales promotion
  • Marketing of services

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