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Research on Pricing Policies

Pricing research includes research on demand elasticities, perceived prices, discounts, allowances, pricing strategies, new product pricing cost analysis, margin analysis, etc. What pricing policies are suitable for a certain product at a particular stage of product life cycle ? Whether skimming or penetration pricing policies should be adopted for pricing a new product? Whether loss-leader pricing, prestige pricing. odd pricing, psychological pricing, or other pricing policies should be adopted to price the company’s present products? whether cost-oriented, demand oriented, or competition-oriented pricing methods should be adopted ? All these pricing policies aspects are required to be investigated to increase pricing effectives. For example, M/s Reliance Industries Ltd, intend to increase process of different brands of their textiles. How and when they should go for this price hike vis-à-vis prices of Raymonds, Grasim, etc.

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